Sir Michael's year of dignity in care

Sir Michael Parkinson has written a personal account of his year as the nation's Dignity Ambassador representing the Dignity in Care Campaign.

He says he wants to encourage an open public debate about the way older people are treated, and describes what he saw and heard when he visited care homes and hospitals throughout the country.

The Campaign was set up by the government to end tolerance of indignity in health and social care services by raising awareness and inspiring people to take action.

Sir Michael says he was prompted to take up the role following the death of his mother who had dementia and was in care. He describes his report as a personal testimony of both the good and bad, and points to strong leadership as key to raising standards.

Sir Michael said: “I hope my accounts of those staff and volunteers who really do make a world of difference to people’s lives will help remind others why they became care givers in the first place. I doubt it was for the money! I hope these stories can help renew their enthusiasm for the valuable work they do, and inspire them to join the Dignity in Care Campaign.”

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