Sandwell Council and its partners are urging local people to become dignity champions.
The appeal is part of a local campaign to adopt a zero tolerance approach to abuse and disrespect of older people.
Members of the public, council employees, councillors and other individuals have been asked to sign up as dignity champions and pledge to do ‘just one thing’ to help others.
A pack including ideas of how to help, details of dignity awareness training courses, and a pledge card, has been made available.
Call the healthy lifestyle helpline, telephone: 0800 011 4656.
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