Tweets and blogs were used by Walsall Council to dispel myths and show the public what social care is really about.
The week-long initiative called Who Cares? started on 21 November 2011. During its run, regular tweets and stories were posted on the council website, including reports on a man who left care after 27 years to live independently in the community, and a mother describing how adaptations to her home changed her young son’s life.
The purpose was to give people who do not usually have contact with social services a better understanding of the work professionals do, and the difference they make to residents’ lives.
Over 800 social care staff work in Walsall and the council plans to continue with the Who Cares? theme.
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